Drifting aimlessly through the year can be a sure fire way to miss your start budget. If you are facing an aggressive start goal and want to figure out how to achieve it, this is the course for you. Developing an effective advertising plan is key to attaining your start numbers. This course will demonstrate how to choose suitable sources for generating leads and enrollments. You will also learn the important aspects to consider when selecting an advertising partner.

In this course, we will show you how to develop a marketing plan from the ground up and tailor it to your specific institution. Once you have created the plan, you will become skilled at holding people accountable for its objectives and riding the waves of good and bad that come throughout the year.

Module 1: Choosing an Advertising Partner

• Identify your need for an advertising agency.
• Evaluate different agencies.
• Set up a transition plan with a new advertising partner.
• Integrate supplemental vendors into your strategic marketing plan.

Module 2: Developing a Marketing Budget

• Develop monthly lead goals by medium designed to achieve your start goals.
• Create an initial marketing budget from your start plan.
• Plan the budget for your creative resources.

Module 3: Executing a System of Accountability

• Implement a tracking system for different lead sources.
• Execute a system of accountability from the agency to your admissions team.
• Create and utilize Monthly Marketing Reports.

Module 4: Riding the Waves throughout the Year

• Forecast and plan for seasonal trends in advertising.
• Determine when to push the panic button regarding marketing.
• Implement out of the box solutions into your marketing plan.